Looking Ahead: My Goals for the Next 6 Months

After a quiet few months on the shop front, I'm heading into the second half of the year with a renewed sense of focus and energy for Indi Arden. Running a business alongside a full-time cafe job can be overwhelming, but I'm finally started to find my flow - and it now feels like the perfect time to share what's coming up next.

One of my biggest goals for the next quarter is to increase sales and grow the Indi Arden community. I'm hoping to do this in a few key ways: improving my consistency with content, getting a little braver with marketing, and (finally!) diving into email marketing. It's something I've put off for a while, but building a mailing list feels like the perfect way to stay connected with those of you who genuinely love what I do and want to follow along more closely.

I also have some big plans for the final quarter of the year. Christmas might feel far away right now, but behind the scenes I'm already planning festive collections, and yes - you guessed it - the Sticker Advent calendar will be making a return! This year's version will be even bigger and better, and I can't wait to share more closer to the time.

With art markets booked from August up until the end of the year, I'm hoping to meet more of you in person, grow shop traffic and keep building towards my long-term dream: going full time with Indi Arden. It's a big goal, but every order, market chat and social share helps get me one step closer.

One major shift I've made recently is getting better at planning my product drops ahead of time. For a long time, I was making products randomly by designing something new when inspiration struck and sending it off to print as soon as I could afford to. But now I'm working more intentionally. I'm building out mini collection, thinking through product pairings, and organising launches ahead of time. Not only does this make me feel less chaotic, but it's also helping me build a more cohesive shop experience.

There's still a long way to go - but I'm excited. Indi Arden is growing slowly and steadily, and these six months feel full of potential. 

So whether you've been here since the start or you've only just discovered me, thank you for being part of this journey.

Lets see where the rest of 2025 takes us!

Indi x