So what's next for Indi Arden?

If you have been following along with my journey then you'll know that Indi Arden has grown from a tiny little idea into a full-blown creative outlet that I pour my heart into every single day. What started off as an Instagram page and a few prints that I put up for sale back into 2022, has slowly blossomed into a whole brand that's trying to find it's feet in this crazy industry. Trust me, I am not stopping here. In fact, I've only just gotten started.

So what's next for Indi Arden? A lot. 

I've got big dreams and even bigger plans for the coming months and I'm so excited to share them with you!

New Product Drops and Expansions

This year is all about growth and trying new things. Back in April I launched my very first tea towels which I was so proud of, it's crazy seeing my designs on bigger products than just stickers!

Next month I am launching my Berry Bliss Picnic collection, which will include a brand new sticker sheet, bookmark, notepad, greeting cards and notebook (omggg!). I've been sharing hints at the designs on my social media so follow along there to see more of the process. I can't wait to get my first notebooks made, I hope you guys are ready.

I will also be attending another art market in Brighton! I love connecting with new people and creatives, they're always a fun day.

Then in August, I'll be releasing another collection of products (theme still under wraps!) that will hopefully feature more notebooks, print designs and of course plenty of stickers. I will also be attending another market with a new company so I can't wait to dip my toes into another group of Brighton creatives.

As the leaves start to turn in September/October I hope to launch a Cosy Autumn Collection. This one is going to be special - think more tea. towels, notebooks, stickers, basically all the autumnal vibes. And of course I will at even more art markets so you can shop the collection in person.

And finally, I plan on ending year with a bang! November will bring about my Sticker Advent Calendar (this will be bigger and better than last year), 2026 calendars (also bigger and better than this year) and new notebooks ready for you guys to start the new year successfully. Obviously I will be selling at a couple of markets around Christmas so if you're local to Brighton please come and say hi!

Growing the brand

It's not just about new products - I'm also focused on growing Indi Arden's presence. I've just launched my own website, which feels like a massive step forward as I will be slowly moving away from Etsy. Now, my goal is to drive traffic to my new site, build a community and increase brand visibility across all my social media platforms: Instagram, Tiktok and Pinterest. My plan is to keep up regularly posting across all these platforms so that I can really connect with you all and share more of the creative process.

Another big step in my business will be to start email marketing with weekly/monthly updates, sneak peeks and special offers just for subscribers. I don't want to just share products with you, I want to also share the story behind them.

The ultimate dream

Like most young creatives, I have big dreams. Over the past year since leaving university, I feel like I haven't been putting that much energy into my brand, I have been working on it slowly in the background but there were times when I couldn't be bothered to post or make new products. The reality is that I work full time as a cafe manager so doing that whilst running a small business on the side is a lot of work.

However over the last month I have completely shifted my mindset because my ultimate dream is to run Indi Arden full time! I know that sounds like a crazy pipe dream seeing as my brand is very small, but I know that if I put the work in then this will become a reality. So I am making plans of how I can realistically grow my brand enough to financially survive off it. Yes it is going to be a lot of hard work but I love what I am doing so it will be worth it in the end - check out my TikTok where I have made a series showing how I plan on making my dreams a reality.

Anyway there is a lot on the horizon but I couldn't be more excited! Thank you for being here, for supporting my journey and believing in Indi Arden. This is just the beginning, and I'm so happy you're along for the ride!